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Nokia Launches Colourful Retro Flip Phone for Digital Detoxers

In a world dominated by ever-evolving smartphone technology, Nokia has taken a bold step by launching a nostalgic throwback to the past. The iconic phone manufacturer celebrates the 25th anniversary of its first flip phone by introducing the Nokia 2660 Flip phone in vibrant new colours. Priced at an affordable £64.99, this device offers a refreshing escape from the constant digital noise that engulfs our lives. Let’s dive into the features that make this retro flip phone a standout choice for those seeking a digital detox.

A Blast from the Past:

While other phone manufacturers engage in a race to improve resolution, megapixel count, and processing power, Nokia remains dedicated to a battle that many have forsaken. The Nokia 2660 Flip phone takes us back to the golden era of the 90s when mobile phones were simpler and less intrusive. This device pays homage to the brand’s first foray into foldable technology, offering a distinctive aesthetic and a break from the modern foldable phone trend.

Unapologetically Old-School:

Unlike its contemporary counterparts like the Samsung Galaxy Z Flip 4 and the reimagined Motorola Razr, the Nokia 2660 Flip phone embraces its retro roots with pride. The phone features a 2.8-inch screen, occupying only half of the unfolded handset. The other half comprises large, chunky number keys, reminiscent of the era when texting was a slow and deliberate process. This deliberate design choice sets the stage for a genuine departure from the fast-paced nature of today’s smartphones.

The Camera: A Snapshot of Simplicity:

In a world where smartphone cameras boast astonishing megapixel counts, the Nokia 2660 Flip phone takes a step back, offering a humble 0.3-megapixel camera. While it may not compete with the standards of flagship smartphones, this device reminds us of a time when photography was less about pixel perfection and more about capturing moments. It’s a refreshing change of pace for those seeking to escape the pressure of always striving for picture-perfect shots.

Affordability and Longevity:

The Nokia 2660 Flip phone is a budget-friendly alternative to its technologically advanced counterparts. Priced at just £64.99, it presents an attractive option for those who prioritize simplicity and functionality over the latest bells and whistles. Additionally, this retro phone offers exceptional battery life, lasting days rather than hours. It’s a testament to the enduring power of Nokia’s commitment to reliability and endurance.

Embracing the Nostalgia:

No trip down memory lane would be complete without a mention of the classic game Snake. The Nokia 2660 Flip phone proudly brings back this beloved game alongside other retro favorites like Tetris, Doodle Jump, and Crossy Road. For those who long for the carefree days of gaming on a simplistic device, this phone is a delightful reminder of a bygone era.

A Shift in Mindset:

The rise of feature phones, or “dumb phones,” signifies a growing desire for a simpler life, free from the constant distractions of social media and digital notifications. HMD Global’s Chief Marketing Officer, Lars Silberbauer, highlights this trend, stating that people crave more face-to-face interactions, uninterrupted conversations, and uninterrupted thinking time. The Nokia 2660 Flip phone caters to these needs, offering respite from the digital chaos that often consumes our lives.

A Surprising Trend:

Contrary to popular belief, the longing for a simpler life is not limited to older generations seeking nostalgia. Generation Z consumers, typically associated with their unwavering dedication to the latest iPhone or Android flagship, are also joining the feature phone movement. The Wall Street Journal examined how this generation, aged between 10 and 28, is embracing basic phones as a way to break free from their constant reliance on smartphones. The allure of escaping the “scrolling and scrolling” phenomenon at parties and social gatherings is a driving force for this shift.


Nokia’s launch of the colourful Nokia 2660 Flip phone offers a refreshing departure from the technological race of today’s smartphones. With its nostalgic design, affordable price point, extended battery life, and focus on simplicity, this retro device caters to individuals seeking a digital detox and a chance to reconnect with face-to-face interactions. As the allure of feature phones continues to grow, it’s evident that our desire for a simpler, more balanced life transcends generational boundaries. So, why not take a step back and embrace the charm of the Nokia 2660 Flip phone? It’s time to make a statement with a device that prioritizes the things that truly matter.


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