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Boost Your Confidence with This 5-Minute Exercise from a Google Executive Coach

Confidence plays a crucial role in our personal and professional lives, yet many of us struggle with self-doubt and anxiety. In an effort to combat imposter syndrome and increase confidence, AK Ikwuakor, an esteemed speaker, author, and executive sales coach at Google, shares a micro habit that has proven to be highly effective. By simply jotting down positive affirmations known as “I knows,” individuals can swiftly boost their psychological state and foster a greater sense of self-assurance. In this article, we delve into the power of this exercise, its psychological benefits, and the ease with which it can be incorporated into your daily routine.

Recognizing the Impact of Imposter Syndrome:

Working at Google, renowned for its high standards and exceptional talent, can be intimidating for anyone. Ikwuakor acknowledges the prevalence of imposter syndrome, a phenomenon that affects individuals at all levels within an organization. Imposter syndrome breeds self-doubt and hampers confidence, hindering individuals from fully embracing their true capabilities. To counteract this common challenge, Ikwuakor emphasizes the importance of recognizing and reaffirming one’s strengths through the practice of “I knows.”

Unveiling the Power of “I Knows”:

The “I knows” exercise is a simple yet transformative technique that helps individuals regain control over their confidence and overcome self-doubt. By writing down and vocalizing statements they unequivocally believe about themselves, individuals shift their focus from negative thoughts to their positive qualities. Initially, some may find this exercise challenging, but with practice, the “I knows” become more natural and empowering. Examples of such affirmations include “I know I’m an amazing parent,” “I know I put my all into my job,” and “I know I’m great at marketing.”

Psychological Benefits of the Exercise:

Beyond the immediate boost in confidence, the act of writing down “I knows” offers significant psychological benefits. Engaging in this exercise mirrors the practice of guided journaling, known for its positive impact on mental health and overall well-being. Furthermore, similar to the well-documented “best possible self” exercise, which increases happiness, focusing on one’s positive qualities helps redirect thoughts from anxiety to excitement. By shifting perspectives, individuals can transform their apprehension into anticipation, thereby fostering a more confident outlook on future events.

The Micro Habit Advantage:

One of the most appealing aspects of the “I knows” exercise is its micro-habit nature. Devoting just a few minutes to this practice yields profound results. Initially, setting aside around five minutes to complete the exercise may be beneficial, especially if you struggle to get started or need more time to compile a comprehensive list. However, with consistent practice, a minute or two may be sufficient to reinforce your self-beliefs. The key is to make this exercise a regular habit, scheduling a dedicated time slot daily or weekly, ensuring its integration into even the busiest of schedules.

Unleashing the Power of Confidence:

Ikwuakor attests to the remarkable effectiveness of the “I knows” exercise, stating that it is the quickest way to uplift one’s psychological state. Entrepreneurs and business leaders, in particular, recognize the significance of projecting confidence in various situations. Embracing this exercise can not only enhance your confidence but also equip you with the mindset necessary to excel in your personal and professional endeavors.


Confidence is a valuable asset that empowers individuals to overcome challenges and reach their full potential. By incorporating the “I knows” exercise into your daily routine, you can build your own confidence, diminish anxiety, and combat imposter syndrome. This micro habit, advocated by AK Ikwuakor, has proven psychological benefits and requires only a few minutes of your time. So, grab a pen and paper, start writing your “I knows,” and unlock the immense power of self-assurance in your life. Remember, confidence begins with acknowledging your strengths and embracing the incredible person you truly are.


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