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Oddity Employs AI and Biotechnology to Revolutionize the Beauty Industry

Artificial intelligence (AI) has become a disruptive force in various industries, and the beauty sector is no exception. One company at the forefront of utilizing AI technology is Oddity, a data-driven beauty platform. Recently, the parent company of Il Makiage and SpoiledChild made its largest acquisition to date by acquiring Revela, a biotech startup based in Boston. Reveal specializes in using an AI-powered tool to explore ingredients and conduct research for new formulations.

With a deal valued at $76 million, Oddity’s acquisition of Reveal will be accompanied by an additional $25 million investment to establish Oddity Labs, a state-of-the-art biotechnology center. Lindsay Drucker Mann, Oddity’s CFO, explained that the company is committed to utilizing biotechnology to discover the most promising and functional ingredients for consumers. She stated, “This is a technology that’s already been proven out in pharma. Today, we’re harnessing that power and unleashing it for beauty and wellness indications.”

The total investment of over $100 million is dedicated to incorporating AI-based molecule discovery, a technique widely used in pharmaceutical drug development, to advance research and development for cosmetics and other beauty products. Oddity expressed that Revela’s AI tool will significantly aid researchers in identifying and testing new molecules to address customer pain points. Drucker Mann emphasized that this tool will expedite the discovery process, which traditionally relies on extensive trial and error.

Drucker Mann further highlighted that the beauty industry has lagged behind in terms of innovation and ingredient development. While acknowledging the immense growth potential of the industry, she stated, “The truth is that, as it relates to product innovation and ingredient development, the industry is falling behind the curve.” Drucker Mann believes that not only AI but also synthetic biology and robotics will drive progress in the beauty industry. These enabling technologies have reached a threshold level, enabling bioengineered solutions that were previously unimaginable.

Oddity’s strategic approach to integrating AI and biotechnology demonstrates its commitment to revolutionizing the beauty industry. By harnessing the power of AI-based molecule discovery and exploring other emerging technologies, Oddity aims to unlock unprecedented possibilities in beauty and wellness products. Stay tuned to witness the transformative impact of these cutting-edge innovations on the future of beauty.


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